Audience Research- Watching Final Video

This is a picture of some people who were part of are target audience of our media product. I connected my laptop up to a TV so they could watch are  opening scene .This enable us to gather audience research and  find out which parts of the opening worked well , than we asked a few questions after, mainly finding things to improve.

There were 3 mains points that we established doing this:

1. First was flashback wasn't consistent enough. We fixed this by extending the time of the flash back,which is shown by a flash of white on the screen, and we made sure that it went, garage scene, driving, garage scene, driving so that it was a consistent flow.
2. The next highlighted point, was they thought the music suited the clip very much, and the change in music during the shooting scene created a more tense atmosphere.
3. The last point was one of the boys picked up that 'manager' was spelt wrong so we had to address this situation immediately which was good that someone picked up on this.

Evaluation Question 5

Sorry for the strange format slideshow 

wouldn't upload this PowerPoint , For some strange reason

Evaluation question 1

Evaluation question 7 pp from 9ggardner

Camera 

To create a unique feel to our media, We use unique camera angles that created a different feel to our opening scene.

Examples:

1)  We chose this camera angle and effect for the ending of our opening scene to make the bodies seem less important in this frame, focusing on our branch and not the body gave an unusual effect to the end of our opening sequence. This helps create a different feel and emotions in the end, making the killing of someone seem more unusual to the audience because they do not know the truth of why this person was killed.

2)   This camera angle and effect (blurring in the corners) helped create a some what different feel to the opening of our media project, This some what strange camera angle showed you what was going on in the background, whilst focusing on the interior of the car this create a  strange feel in this clip, that spray from the vehicle going through the water created a unique transitional feature of this clip, which worked well.

3) This camera angle made the person in the chair look big and have power in the frame,  but when you find he is being  executed this changes the  power and  hierarchy in this scene.

Sound


The music was probably the most important part, it created tension during critical part of the opening scene.The problem was finding music that was non-copyrighted.

The second song was used for the main soundtrack to created a specific atmosphere.  This was perfect music for opening, creating a dramatic atmosphere for the audience . This also was non- copyrighted music.

Mise-en-scene

The mise-en-scene helps create the sense of a gangster genre throughout the opening scene, The Guns help create a sense of power and fear too other characters in the opening scenes. The gangster boss holding the Gun at  the end of the opening sequence shows he has the most power compared to other characters in that scene, this helps Convery a more powerful position in the hierarchy of the group compared to the bodyguards. Without mise-en-scène the character would not have conveyed the right emotions and feelings  to the audience.

The land Rover shows that the gangster has money and that he is of a higher class because he is able to afford a expensive car. These connotations Betray the gangster feel that we wanted in are opening scene.

Evaluation Question 7

Evaluation Question :

Look back at your preliminary task , what do you feel you have learnt in the progression from it to the full product

Below is Slideshare :

Evaluation Question 5 from 9ggardner

Evaluation Question 3 (Prezi)

Evaluation Question 6

Evaluation Question 6 What have you learnt about technologies from the process of constructing this product

BBFC - Ratings

The British Board of Film Classification (BBFC)  rating for our film will be a 15. The BBFC decide ratings for films.15 rated films can include as follows:

• strong violence
• frequent strong language (eg 'f***').
• portrayals of sexual activity
• strong verbal references to sex
• sexual nudity
• brief scenes of sexual violence or verbal references to sexual violence
• discriminatory language or behaviour
• drug taking

The reason for choosing 15 as the rating was dur to are film being about gangsters, we've felt we have had to include things such as guns and violence. So people can get a real feel of how it is which is why we have this rating. 

Choice of Non-Diegetic Sound

The music was probably the most important part, it created tension during critical part of the opening scene.The problem was finding music that was non-copyrighted.

The second song was used for the main soundtrack to created a specific atmosphere.  This was perfect music for opening, creating a dramatic atmosphere for the audience . This also was non- copyrighted music.

Audience Profile

Who would be the audience for your media product? 

 This is Hugo, he is 18 years old. he lives in Oxfordshire and does his A-levels at a boarding school just outside Henley-on-thames. He studies Media, Business, Travel & tourisum and DT. He enjoys doing extreme sports and drink with his friends He likes to listens to a mixture of different music genre, His doesn’t have favorite bands is but prefers a mixture of popular brands His favourite films are "shawshank redemption", "snatch" and "fast five ". He loves the series "Walking dead " and "White collar". Hugo doesn’t like to read books and gets most of his entertainment from Video games and watching TV.

Evaluation Question 4

Above is a Prezi that evaluations the question Below:

• Who would be the audience for you media product

Below is a group video discussing the question:

Evaluation Question 2

Above is a Prezi that evaluations the question Below:

•  how does your media product represent particular social groups?

Below is a group video discussing the question:

Final Version

Editing (iMovie)

To edit are film opening we used iMovie, which is a editing software design by apple. The software was very user friendly, but a time had the capability to achieve same complexed task.

Below are pacific editing points :

1) When editing we used different transition effect to simulate a variety of different responses that effected the way the audience perceived the change in clip. An example of this is flashback. To represent a flashback we faded to a white background and then into the clip . This helped determined a change in time and place. An example of this is shown below.

2) When editing a flashback we added an overlay to the clip, This helped the audience to identify that they were in a flashback or not. An comparison of the change in overlay is shown below.

3) When editing we used music to build up tension creating a more dramatical effect for the audience. Playing the opening without music really detracts from the correct feel that the opening it trying to portray. An example with and without music will be embedded below.

4) When editing the gun shot we had to use per-keyed footage to add a special effect on to the original clip. In IMovie we used picture on picture mode which aloud me as the editor the add two clip into one frame. Below I will insert the timeline. This will show how i edited the clip.

The Making Of

Opening Film Research

Layer Cake 

Frame Breakdown

Shot 1: This is the establishing shot to the movie and is a medium shot of a van. The clip starts in with a black background which slowly  faded out and than the van blows up. The music is Playing in the background is layer cakes own soundtrack  that they created. The shot doesn't give away much but the clever use of camera shot, zooming out sets the scene for which the actors later use as a shootout. The uses of the Daniel Craig's monologue adds to the feel of opening. Makes it unique opening compared to the other films i have researched.

Shot 2:  In this shot one of the men  is shooting at people after the van is blown up. In this shot  the use of slow motion feels turn a very hectic shooting much clam, This is strange in a action thriller . This could be a indication of what the movie is like, guns, shooting people, therefore establishes the genre. 

Shot 3: This shot is a medium/long shot as it shows the shoulder and above of the guy and the two girls on his side. I chose this shot as its quite elaborate as it shows the type of mise-en-scene and gives us a clue of what the movie might be about.

Shot 4: This shot is of the people in the prison, the type of shot is very unique as its not a over the shoulder, but it is at shoulder hight. The camera moves across the room panning across, this is a different shot type that is hard to do.

Shot 5: Shot five shows the drugs in the shop, and what it would be like if they were commercially sold. The shot type is also a panning shot as it follows Daniel Craig walking and talking through the shop about how they are in the wrong business. When Daniel Craig is walking the items in the background are changing , this is Daniel Craig dream of changing times.

Rough Cut of Original Footage

Draft Sample :

This is a draft of the original footage that we took for our media project. As you can see there are many problems with the filming in these clips. Due to bad organisation we didn't have a Tricord to stabilise the clips.  This is why most of the clips are shaky. As well I personally feel that the shots we took were too long. Losing the audiences attention. 

Throughout the filming we didn't pay attention to positions of characters in the scene therefore the  continuity wasn't correct for these scenes. Below is a example of characters changing position.

You can clearly see that Charlie is driving (left photo), but in the next shot Zackey (right photo) is getting out of the drivers seat door. This is a continuity error. This is one of the many reason we were forced to re-film.

On the first day of film, we decided to start filming around 4 o'clock. This meant that the lights conditions were going to fade before we would have had finish filming. This meant that the continuity of the clips wouldn't flow correctly. This meant that we have to change part of the film to accommodate these changes. The below images show the different light levels throughout the filming process.

Thank You

 for reading this post.

We have just re-filmed and are now editing the final version.

Audience Research Interview

Shooting Schedule

Shooting Schedule by 9ggardner

Risk Assessment

Audience Research

Treatment Video

Title Sequence

Casino Royale - Opening Title sequence

0:09-0:10 Albert R. Broccoli’s Eon productions LTD presents

0:11-0:13 Daniel Craig

0:14-0:17 As Ian fleming’s Jamies Bond 007 in

0:18-0:21 Casino Royale

0:23-0:24 Starring Eva Green

0:26-0:28 Mads Mikkelsen

0:29-0:31 Giancarlo Giannini 

0:34-0:36 Caterina Murino Simon Abkarina

0:41-0:46 Jesper Christensen Ivana Milicevic

0:48-0:50 Tobias Menzies Claudio Santamaria Free running Stunts By Sebastien Fouican

0:52-0:55 With Jefffrey Wright

0:57-0:59 And Judi Dench As M

1:20-1:25 Art Director Simon Lamout 

1:33-1:34 Casting Debbie McWilliams Stunt Coordinator Gary Powell

1:41-1:43 Second Unit Director Alexander Witt

1:45-1:47 Costume Designer Lindy Hemming

2:00-2:04 Editior Stuart Baird A.C.E

2:09-2:11 Director Of Photography Phil Meheux A.S.C

2:12-2:20 Production Designer Peter Lamont

2:22-2:27 Music By David Arnold 

2:52-2:56 Based on the novel by Ian fleming

3:07-3:10 Produced By Michael .G. Wilson

3:13-3:15 Director By Martin Campbell

Props & Equipment

Props

Throughout the filming of our media project we were using many props & equipment to make are media project more realistic.

Guns & Sniper Rifles 

Below is an assortment of different props that will be using :

Above are Two Guns. On the left is a replica mini AK-47 and the right is a .22 rifle. These Two guns will be used in the opening.

The hand gun above will be painted black to makes it look more realistic to are audience.

Equipment

A Range Rover will be used in the opening scene.

Filming Equipment

We will be using a canon 60D to film the are project we found that in are perliminary task that the quality from a camcorder would get the quality that we need and expected. Therefore we have a DSLr that has the capability to film at 1080i and at 30 frames second.

Future item will be added to this section 

E.G. Lighting 

Treatment PowerPoint

Media coursework Treatment from 9ggardner

Storyboards

Below are a detailed storyboards:

Location Shots

These are a few shots where we will be filming :

•  Shot 1 (Top left) This is a shot from my driveway of the front of the house and the garage, there are building works on the right hand side of the photo

• Shot 2 (Top right)- This is a photo of the paddocks in front of my house, and a road which divides my house and the fields

• Shot 3 (Bottom left)- This is a shot of the electric gate opened with the house behind it.

•  Shot 4- (Bottom right) This is the public bridleway next to my house with the tennis court on the right.

Filming Opening Research

Four Lions Opening Title Sequence :

Camera :

• There are a mixture of shot in the opening sequence

1. Shot 1 is a homemade face to camera shot. This is similar to what terrorist group do.
2. Shot 2 is a behind the scene shot. This gives it a homemade feel
3. Shot 3 is a establishing, this shows you the surrounding area. This shot is shocking because is in the UK not in the middle east.

Editing :

The editing throughout-out is very simple and clean. The continuity of the scene is flawless. 

Mise-en-scene :

A replica gun is used. This is funny because the gun is scaled down. Therefore more being in proportion to the actor.

Sound :

There is no non-diegetic sound in the opening. Just to diegetic sound from the actors talking.

Research Feedback

Genre of the clip?

Comedy, Drame

How are the audience being drawn in?

the audience are being drawn due to the anticipation of the events that follow
What is the tone/mood of the clip?
The mood changes throughout-out the scene.

Title Sequence

Catch Me If You Can - Opening Title sequence

0.04- Dream Works Pictures Presents- leaves at 0.08 

0.09- A Kemp Company and Splendid Pictures production- leave at 0.12 

0.13- A Parkes/ Macdonald Production- Leaves at 0.16 

0.18- A Steven Spielberg Film- Leaves at 0.22 

0.23- Leonardo Dicaprio- Leaves at 0.26 

0.29- Tom Hanks- Leaves at 0.30 

0.44- Catch Me If You Can- Leaves at 0.47 

0.51- Christopher Walken- Leaves at 0.52 but it fades into Martin Sheen at 0.53 and leaves at 0.55 

1.00- Nathalie Baye- Leaves at 1.01 

1.04- Amy Adams- leaves at 1.07 

1.15- James Brion, Brian Howe, Frank John Hughes but continues onto Steven Eastin, Chris Ellis and John Finn at 1.19 and leaves at 1.24 

1.30- Casting by Debra Zane CSA- leaves at 1.32 

1.35- Devorah moss- Co-Producer- Leaves at 1.36 

1.37 Based upon the book by Frank W.Abagnale with Stan Redding-Leaves 1.39 

1.40 Titles by Kuntzel Deggas- Leaves 1.42 

1.45- John Williams music by- Leaves 1.49 

1.51 Costume Designer Mory Zophres- Leaves 1.52 

1.53 Micheal Kahn A.C.E- Film Editor- Leaves 1.57 

1.58 Production Designer Jeannie Oppewall- Leaves 2.01

Filming Opening Research

Jaws Opening Title Sequence :

Camera :

• In this clip there are a mixture of shots, from wide angle shots to close-ups.

1. Shot 1 is a wide angle shot, this help establish how far the girl is out in the water. It also show how empty the sea is. 
2. Shot 2 is a medium to large angle shot , film under water. The subject is moving across frame. This shot creates eerie feel making the audience uncomfortable.
3. shot 3 is a close-up shot. The camera tracks the subject through the water. The camera slowly gets closer and closer than suddenly changes direction. This shot is a imitation of a shark moving through the water .
4. Shot 4 is a extreme close-up of the girl being attacked by the shark, The girl is moving violently in the water to try and escape from the shark. 

Editing :

•  The editing throughout-out is very simple and clean. The continuity of the scene is flawless.

 Mise-en-scene :

• The scene is film at night and you can see the sun set in the background. The lighting is very dark this adds to the tone of the opening scene.

Sound :

• There is no non-diegetic sound in the opening. Just to diegetic sound for the wave hitting the beach. Before they get in the water you can hear guitar music in the background from the beach party.

Research Feedback

Genre of the clip?

• Adventure, Horror, Thriller

How are the audience being drawn in?

• The audience are being drawn due to the anticipation of the events that follow 

What is the tone/mood of the clip? 

• The mood/tone is eerie due to the under water shot,  Therefore the audience doesn't know what has just happened. 

Filming Opening Research

Quantum of solace Opening Title Sequence :

Camera :

• In the opening scene mostly all of the shots are close-up of James Bond's Aston Martin, the chase car and weapons. This creates a action feel to the opening.

1. In the opening you never see the whole car , only extreme Close-up shots of different parts of the car. You never see the drive but as he is driving a Aston Martin you presume the driver is James Bond.
2. Shot 2 is a great shot. This is the first time you see what he is running from. This is a great uses of the car.
3. The reflection shows the position of the car that is shooting . The muzzle flash can be scene in this shoot. This is a different way of shooting this scene. compared to older bond films.

Editing :

• The editing is very fast, This creates a high pace feel . The use of the surrounding area adds to the opening scene because you don't know the background story. Therefore you are trying to pice together each clip.

 Mise-en-scene :

• As the gun is introduced the mood changes. This shows how powerful props can be.

Sound :

• Through-out the opening the music is very sinister and dramatic. But the soundtrack dies down and you only hear the diegetic sound from the cars. This helps you concentrate on the action in the scene.

Research Feedback

Genre of the clip?

• Action, Adventure, Crime, Thriller

How are the audience being drawn in?

• The audience are being drawn due to the anticipation of the events that follow 

What is the tone/mood of the clip? 

• The mood/tone is very serious this is because of the danger other drivers are being put in.

Filming Opening Research

Snatch Opening Title Sequence :

Camera :

• The camera used in the opening is a CCTV camera. This gives the impression that something bad is going to happen.
• The camera pans too the left to reveal a bank of CCTV monitors. These camera track the movement of the jews in the shot.

Editing :

• The editing is clean, It feels like you are in the room catching the CCTV monitors and not watching a film. This is a great opening effect.
• i like how when a new character enter the shot the camera pauses and tell you some information about the character. This effect blurs out the rest of the frame as well.
• During the end of the opening clip the camera tracks the movement of money from frame to frame.

 Mise-en-scene :

• The uses of props help disguise the character so that they are able to blend in.

Sound :

• The music is very subdued at the beginning, But as the action starts the music changes in pace.

Research Feedback

Genre of the clip?

• Crime, Thriller

How are the audience being drawn in?

• The audience are being drawn due to the anticipation of the events that follow 

What is the tone/mood of the clip? 

• The opening starts up very calm , but suddenly hell breaks loose